The team at Visit Temecula (the home of INTENSE in California) recently posted this cool video on our Founder and CEO Jeff Steber. Take a look to get some great insight into the man and the brand. Here’s what Visit Temecula had to say:

“In the early 80’s Jeff Steber chose the picturesque Temecula Valley as the location for his burgeoning mountain bike company. The Temecula Valley offered the perfect location, with the weather making access to year-round action sports ideal.”

“Steber’s journey into the world of mountain biking started when he began working on motocross bikes, building guitars, and customizing cars, always refining and aiming to make things better. He quickly realized he was onto something awesome, organic, and authentic. INTENSE bikes are now ridden all over the world, including the multitude of trails in the Temecula Valley area.”