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![Fast Bikes - 2018 Intense Primer Expert](http://ca.intensecycles.com/cdn/shop/articles/http_coresites-cdn.factorymedia.com_dirt_new_wp-content_uploads_2017_12_Intense-Primer-Expert-2_{width}x.jpg?v=1585177116)
An engaging and rapid 29" wheel trail bike
Dirt Mountainbike | Words: Sean White | Images: Leuan Williams
For 2018 Intense Cycles move to "direct to consumer" sales with lower prices throughout the range. We’ve revisited the latest take on the Primer, a bike that we felt was one of the fastest trail bikes we’d ridden…
![What Dealers Are Saying About Intense Rider Direct?](http://ca.intensecycles.com/cdn/shop/articles/intense-rider-direct-demo-2_{width}x.jpg?v=1585177116)
Overall we are very excited for this new program and look forward to a bike marketplace that simply works better, where more people can access all that cycling has to offer. We all need to find ways to become more efficient and offer better services as an industry. We are excited to be part of the @Intensecycles family, and are confident this is a leap in the right direction.
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![INTRODUCING INTENSE RIDER DIRECT](http://ca.intensecycles.com/cdn/shop/articles/rider_direct_main2_{width}x.jpg?v=1585177118)
DECEMBER 4, 2017 -- TEMECULA, CA: Today, Intense Cycles announces “Intense Rider Direct” and the “Intense Rider Direct Network”, a new way of buying Intense bikes that provides the competitive pricing of a direct brand, with the service that only IBD brands can deliver.
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